Solution
Logotyp
For the name, I combined two words, Fibre + Bar, and created a short, easily pronounceable, and memorable name - FIBER. The font for the logo is Marhey, chosen for its shapes reminiscent of grains. The logo color was borrowed from natural grains to convey the idea of natural origin as effectively as possible. The letter 'I' was transformed into a wheat ear, using shapes from the letter 'B' for the grain to ensure a cohesive composition. The color was taken from a photo of natural wheat ear.
The main concept for the cereal bar packaging was to depict half of the real product with natural grains and adding filler. The other half features a warm wheat field tone. Logotyp with a light shadow. Filler name with a colored shade for easy association. The addition of a green element in the form of leaves indicating essential consumer information: sugar content and natural ingredients. The inscription "max energy" adds attractiveness and emphasizes the positive energy value of the bar for the consumer.
Email: budovskyibohdan@gmail.com
